Eddie Bruce Directo

Job Title – Health Advocate

Fitness Job Title – Health Advocate

Originally, what motivated me (3 years ago) to change my path towards a healthier lifestyle was that “I was tired of being average”. I wanted to look like most people want to look like. I wanted to be one of those guys that everyone (guys/girls) “WOW’d “about because of their amazing physique.

But now 3 years into this, my motivation shifted. What motivates me to continue to lead a healthier lifestyle is now, at the age of 31 years young, I just want to be as healthy and strong as I can be for my wife and our future kids. I want to be that Dad running around wrestling with my boys and teaching my girls how to ride their bike. I want to be that Dad that can do anything because health does not hold me back.

The first person that motivates me is Bruce Lee. Bruce Lee motivates me on many levels because of his own life philosophies. He was a man who never let any circumstance limit his true potential. He was a seeker of knowledge, a seeker of truth, but most importantly a seeker of himself. Seeking out his own true potential and capabilities through trial and error. His philosophy I adopted as my own, “If you always put limits on what you can do, physical or anything else, your work, into your morality, into your entire being. There are no limits, there are only plateaus, but you must not stay there. You must go beyond them. If it kills you, it kills you…a man must constantly exceed his level.

The person that motivates me the most is my queen, my sole-mate, my wife Christine Directo. A woman who is very passionate about health and wellness who is one semester away from graduating with her Bachelors of Science in Nursing. Since my 2nd competition last year she’s been there for me in many ways than one in keeping me accountable and keeping my eyes on the prize. Now as we have recently married she is keeping me accountable with maintaining a healthy lifestyle for our future family.

I choose USPN because of the family feel from day one. Not the typical shop that just pushes products, but a shop that assists everyone in their pursuit to creating a better self both in and out of the gym.

TRUST THE PROCESS… I am not telling you it is NOT going to easy, BUT I am telling you it is going to be worth it.

During Babe Ruth’s career he was dubbed as one of the greatest Home Run Hitters in baseball, but he also lead the league in strike outs (1923 he stuck out 93 times; yet that year he hit 41 home runs and batted .393). It was easy for Babe Ruth to play it safe and just get a base hit, but he was willing to risk striking out and facing the disapproval of the crowd. He knew that he had to put up with temporary failure and set backs in order to achieve his ULTIMATE goals. “Never let the fear of striking out hold you back” –The Great Bambino “Babe Ruth”

No matter where you are in your journey never let anything impede you from achieving your greatness. Keep making those steps no matter how big or small they may be. Inch by inch is a cinch, yard by yard is hard. As long as you are moving you are making progress.


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Chula Vista
310 Third Avenue
Chula Vista, Ca 91910
National City
831 E. 30th St
National City, Ca 91950
San Diego
7710 Balboa Avenue
San Diego, Ca 92111
La Mesa
6447 University Avenue
San Diego, Ca 92115

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